Ben's Cycle Rewards & FAQ

Family owned operated since 1928, Ben's Cycle is the leading bicycle shop in Milwaukee, providing high-performance bikes, bike parts, bike accessories, bike apparel and bike gear online and in store.

It's our turn to give back to you.

Now when you shop on, you will earn valuable points that you can use to purchase more products in the future. When you go online now, every product has the number of points you can earn.

Here's how it works:

  • Create an account on
  • Customers automatically earn Reward Points with each order placed when logged in during purchase.
  • Customers earn 5 points for each dollar spent on
  • Each product on our site lists possible points earned.
  • One point is worth $0.01 in discounts.
  • Points become available to use 5 days after initial order shipment.
  • Reward points are only available on
  • Reward points can only be used as discounts for purchases on
  • Reward points cannot be used for shipping costs or taxes.
  • Points expire after 180 days of availability.
  • Reward Points have no cash value.
  • Reward Points cannot be combined with Promotional Coupons.
  • Points earned from purchased items that are returned will be manually removed when a return is processed.
  • If you've made it this far we reward you with a coupon for your determination - BENS10

How to view Reward Points:

Our system keeps track of your points so there is nothing for you to do and you can check on your points in your account at any time.

The reward points are available in two places, first in your account under “My Loyalty”, 6th option down on the left and second right above the credit card area. It will read "You have discount coupons to use. Should we show them?", the system may require to send a one time code to your account email to see them. This is also where you will apply your points to your orders.