Custom Wheelbuilder

Ben's Cycle Rewards & FAQ

We appreciate the customers from around the world who have purchased bicycles and bike products from, making us one of the most popular online cycling sites.

It's our turn to give back to you.

Now when you shop on, you will earn valuable points that you can use to purchase more products in the future. When you go online now, every product has the number of points you can earn.

Here's how it works:

  • Create an account on
  • Customers automatically earn Reward Points with each order placed when logged in during purchase.
  • Customers earn 5 points for each dollar spent on
  • Each product on our site lists possible points earned.
  • One point is worth $0.01 in discounts.
  • Points become available to use 5 days after initial order shipment.
  • Reward points are only available on
  • Reward points can only be used as discounts for purchases on
  • Reward points cannot be used for shipping costs or taxes.
  • Points expire after 180 days of availability.
  • Reward Points have no cash value.
  • Reward Points cannot be combined with Promotional Coupons.
  • Points earned from purchased items that are returned will be manually removed when a return is processed.

How to view Reward Points:

Our system keeps track of your points so there is nothing for you to do and you can check on your points in your account at any time.